Thousands of Salesforce teams are about to spend a budget cycle replacing one survey tool with another. There’s a better use of that project.
On December 31, 2026, GetFeedback Direct stops working. Not degraded, not deprecated, off. The triggers you built for post-case CSAT and lifecycle NPS stop firing. The reports pulling from those fields go blank. SurveyMonkey has confirmed the date and is directing customers to SurveyMonkey Enterprise, with a transition it estimates at around 90 days.
If you’re on GetFeedback Direct, you already know this. What you may not have decided is what you’re actually buying next, and that decision deserves more thought than the calendar suggests you have time for.
First, a clarification worth making
Two products share the name. GetFeedback Direct, the Salesforce-integrated product that sends NPS, CSAT, and CES surveys and maps responses back to your records, is the one being retired. GetFeedback Digital, the website and in-app feedback product, continues under the shortened GetFeedback name. If your surveys fire from Salesforce, this deadline is yours.
Why you chose GetFeedback in the first place
Very few teams picked GetFeedback because it had the best question types. They picked it because it lived where their business already lived. Responses landed on Contacts, Cases, and Opportunities as real Salesforce data. Automation ran off that data without a sync job in the middle. There was one system of record, and feedback was in it.
That architectural decision is the thing worth protecting. It’s also the thing the default migration path gives up.
There are many survey and form offerings out there, but most are separate from your Salesforce instance. They usually connect to Salesforce; it does not live in it. Your workflow logic doesn’t migrate, it gets rebuilt. Your data sits outside the org and syncs in. For teams whose entire feedback program was chosen for its data locality, that’s not a migration. It’s a different model.
The question to ask before you pick a replacement
Here’s what makes this moment unusual: you have budget, executive attention, and a hard deadline. That combination is rare, and most organizations are about to spend it re-creating what they already had.
Before you do, look at everything else your teams collect outside the CRM:
- Installation and commissioning verification
- Field inspections and safety observations
- Preventive maintenance checklists
- Warranty claim documentation
- Asset condition and site assessments
- Compliance audits
- Customer onboarding and partner intake
- Post-service reports and sign-off
Most of that lives in PDFs, paper, spreadsheets, or a point solution nobody has looked at in three years. It’s the same problem the survey solved, capture structured information from a human, attach it to the right record, make it actionable and it’s usually unsolved.
What "Salesforce-native" actually means
The word is used loosely, so test it. Ask any vendor three questions:
- Where does the data live? Responses should be Salesforce records in your org, not rows in the vendor’s database that sync to your org.
- What happens when the connector breaks? If core functionality depends on an external API call, it isn’t native.
- Who can change a form? If every edit needs a redeployment and an admin queue, your team will stop editing.
Seven things you only get when the data stays on-platform
“Native” sounds like an architectural detail. It isn’t — it’s where most of the value of this decision actually sits.
1
Uncompromised data security. Responses never leave your org. Your existing sharing model, field-level security, permission sets, and encryption apply from day one. There is no vendor database holding your customer data, no second breach surface, and no data-residency question to answer.
2
Simplified compliance. One audit scope instead of two. No separate vendor security review, no additional DPA or subprocessor to disclose, no third-party retention policy to reconcile with your own. A GDPR deletion request is handled once, in the system of record.
3
Real-time metrics, real-time action. No sync windows. A detractor score, a failed inspection, or a missing signature can escalate a Case the moment it’s submitted, not after tonight’s batch job.
4
Powerful automation without complexity. Flow, validation rules, approvals, and assignment rules work against the data directly. No middleware to license, no connector to maintain, no integration user quietly consuming API calls.
5
Native reporting and analytics. Feedback and field data sit in standard Salesforce objects, so they report alongside Cases, Assets, and Work Orders in the tools your team already uses — including CRM Analytics for advanced analysis. No export to a BI tool to answer a basic question.
6
Reduced total cost of ownership. One vendor, one platform, one admin skillset. No middleware licenses, no duplicate storage, no integration to rebuild every time an API version changes — and usually a few point solutions retired along the way.
7
A complete 360-degree customer view. Feedback sits on the same record as the case, the asset, the work order, and the contract. “Which customers gave us a low score after a repeat visit on an out-of-warranty asset?” becomes a report, not a project.
An integrated survey tool can produce a number. Only an on-platform one can put that number next to everything else you know about the customer, in time to do something about it.
Why organizations choose Youreka
Youreka is built entirely on the Salesforce platform. No middleware, no second database, no sync to reconcile. Every response is a Salesforce record the moment it’s captured.
Dynamic forms, not static surveys
Conditional logic, guided workflows, dynamic tables, photo and video capture, digital signatures, barcode and QR scanning, and full offline capability — for teams working in basements, plants, and rural service territories where the signal isn’t.
Built for the frontline
Field service, manufacturing, utilities, energy, healthcare, and asset-intensive operations use Youreka where the work happens — not just where the customer replies.
AI-ready by construction
Because every interaction produces structured Salesforce data, it’s immediately available to standard reports, Flow, and CRM Analytics for advanced analysis — and to Agentforce, which can act on it. AI is only as good as the data underneath it, and this is that data.
A 90-day plan that starts this month
Export your full GetFeedback response history. SurveyMonkey has not committed to retaining data after the shutdown. Do this before anything else.
Inventory every survey, trigger, field mapping, and report that depends on GetFeedback. This list is always longer than expected.
Add the adjacent processes — inspections, verifications, audits — that could ride along on the same platform.
Evaluate replacements against architecture, not feature lists. Ask the three questions above.
Rebuild, test against a live process, and cut over with room to spare before December.
Don't spend the project replacing the tool
GetFeedback’s retirement is an inconvenience you didn’t ask for. It’s also the only time in the next five years you’ll have funding and a mandate to fix how your organization captures information. Use it on the bigger problem.
We put together this step-by-step migration guide for exactly this decision. A vendor-evaluation checklist, the questions that separate a native platform from an integrated one, and a 90-day plan that still has slack in it.
Don’t just replace the survey. Modernize how you capture data.
