Youreka Raises $8.5 Million

Baltimore, Maryland, August 12, 2021 – Mobile service innovator, Youreka Labs Inc., today announced that it has raised an $8.5M Series A round co-led by Boulder Ventures and Grotech Ventures with participation from Salesforce Ventures. This investment comes in the wake of 300% growth in 2020. Youreka’s platform allows organizations to build smart mobile assistant apps that help frontline workers perform their jobs better and faster. Proceeds from the financing will be used to scale the business, expand Youreka’s offerings and execute its roadmap with Salesforce. In conjunction with the financing, Karen Mehal, VP Product Management for Salesforce Field Service, will be joining Youreka’s Board of Directors as an observer.

Due to frontline worker skills shortages, businesses miss massive opportunities to grow, profit, and better serve their customers. A recent Korn Ferry study illustrates that the biggest issue isn’t that robots are displacing all the jobs — it’s that there aren’t enough qualified people to take them. The study finds that by 2030, there will be a global human talent shortage of more than 85 million people, and if left unchecked, in 2030 that talent shortage could result in about $8.5 trillion in unrealized annual revenues. A particularly pointed need is felt in the healthcare, manufacturing, financial services, energy, utilities, and public sector verticals, where the demand for skilled field workers is far outpacing supply.

Youreka’s mission is to help close this skills gap by upskilling frontline workers. By making it easy to complete complex procedures in the field with less training and experience, Youreka improves customer service and opens access to new career opportunities. For example, using Youreka, a nurse can conduct a more comprehensive health assessment, an oil well supervisor can better ensure the safety of a rig, or a field technician can more rapidly diagnose and repair a generator. By helping workers be more effective, Youreka also helps their employers open new growth opportunities and better delivery on their organizational goals.

Youreka simplifies development and delivery of smart mobile service applications with a no-code authoring studio and one-click deployment across all of the major device platforms including Apple, Android and Windows. Youreka provides analysis and feedback to continuously improve field procedures and technician effectiveness. Built directly on the Salesforce Customer 360 platform, Youreka provides seamless integration for Salesforce users and is collaborating with Salesforce on the next generation mobile experience for frontline workers.

Youreka CEO and former GM of IBM Cloud Platform Bill Karpovich said, “The new investment and collaboration with Salesforce will help us to further our innovation and expand our reach. While new technologies such as AI and automation are often viewed as putting people out of work and depersonalizing customer service, Youreka helps individuals do their very best work and helps organizations deliver exceptional experiences. This is an important technology with broad application. We are excited to enter the next chapter of market leadership, growth and impact.”

“Service is all about delivering an amazing experience for the customer” said VP Product Management for Salesforce Field Service, Karen Mehal. “Youreka helps Salesforce customers deliver on this vision by elevating the experience of frontline workers without leaving Salesforce Customer 360.”